Why our stewardship of custodial assets matters to you

"Reputations take years to create and can be undone in seconds." There's a lot of truth in this simple saying.

In our business, your reputation often precedes you. And we've never forgotten that fact. Which is why we've never strayed from our primary purpose as a custodian: serving as a responsible steward for your clients wealth. For this we are known, industry wide.*

If you feel trapped with a wire house that has abused the trust your clients place in you — or if you spend too much time defending yourself because bad news about your firm is in the media spotlight — then the good character of our parent, RBC, may be attractive to you.*

With conservative principles and a focus on corporate responsibility, we are dedicated to helping ensure the safety and security of your clients assets. It is our stewardship promise to you and your clients.*

These are all reasons we believe our stewardship message is a story of importance to your clients that you will enjoy telling.

*RBC Advisor Services is a division of RBC Capital Markets, LLC, which is a wholly-owned subsidiary of, and separate legal entity from, Royal Bank of Canada. Royal Bank of Canada does not guarantee any debts or obligations of RBC Capital Markets, LLC. We believe RBC's stock price, assets under administration, and market capitalization reflect the company's fiscal stewardship. However, these business metrics affect neither the performance nor the implied protection of investments held in accounts at RBC Advisor Services.