As part of the RBC family of companies, we share the same guiding principles and business philosophy that have helped RBC become one of few North American banks to earn a AAA rating.*

Strategic goals

• In Canada, to be the undisputed leader in financial services in Canada
• In the U.S., to be a leading provider of banking, wealth management and capital markets services by building on and leveraging RBC's considerable capabilities
• Internationally, to be a premier provider of select banking, wealth management and capital markets service in markets of choice

Values

• Excellent service to clients and each other
• Working together to succeed
• Personal responsibility for high performance
• Diversity for growth and innovation
• Trust through integrity in everything we do

*RBC Advisor Services is a division of RBC Capital Markets, LLC, which is a wholly-owned subsidiary of, and separate legal entity from, Royal Bank of Canada. Royal Bank of Canada does not guarantee any debts or obligations of RBC Capital Markets, LLC. We believe RBC's stock price, assets under administration, and market capitalization reflect the company's fiscal stewardship. However, these business metrics affect neither the performance nor the implied protection of investments held in accounts at RBC Advisor Services.